Previously, we had heard rumors about telecom major AT&T having plans to throttle the speeds of unlimited data users. This plan came after companies like Verizon and Virgin put the same kind of restrictions on their unlimited data users. According to this new policy, the speeds enjoyed by users was supposed to be drastically cut down after a certain amount of data was consumed by the user.
This time around we have confirmation about AT&T’s plan. They certainly are going to throttle the speeds of unlimited data users if they exceed a certain data limit. The official confirmation from AT&T came in a press release. The new policy would begin effecting subscribers from the month of October. From the 1st of the month, the data and speed throttling will start affecting the top 5% data users.
“Starting October 1, smartphone customers with unlimited data plans may experience reduced speeds once their usage in a billing cycle reaches the level that puts them among the top 5 percent of heaviest data users. These customers can still use unlimited data and their speeds will be restored with the start of the next billing cycle. Before you are affected, we will provide multiple notices, including a grace period.
This change will never impact the vast majority of our customers, and is designed to create a better service experience for all.”
The new policy being implemented by AT&T also comes incidentally at the same time Apple is expected to announce its next generation iPhone.
Some people will definitely say that the new policy is unfair, but is it really? Maybe for those who have real high data usage with lots of downloading and uploading, but the 5% cutoff will ensure that the majority of the subscribers will not be affected but actually might benefit by the new policy.