iCloud Confusing Customers
Simplicity has always been Apple’s forte, be it the ads which present the iPhone and the iPad so attractively or the iDevices themselves. Whereas, other companies shout out loud about what there products can do and what their phones are made out of. This “magic” has always been Apple’s selling point.
After all the talk about simplicity stuff, has Apple now come up with something which people are not able to grasp as easily as the earlier things? We are talking about iCloud.
Before iCloud, there was MobileMe and it did a somewhat similar job as iCloud. How many of us have however, used MobileMe extensively? Many might not even be familiar with MobileMe, and now it is phasing out and iCloud is taking it’s place. Is iCloud too complicated for an average iDevice user who might not be a techno freak? It does seem so if we are to go by a recent survey by NPD Group. The survey found that 78% of consumers have either not heard or are not too familiar with the word cloud computing.
An excerpt from Apple’s iCloud web page.
“iCloud stores your music, photos, apps, calendars, documents, and more. And wirelessly pushes them to all your devices — automatically. It’s the easiest way to manage your content. Because now you don’t have to.”
iDevices are being used by people of different generations. While iPads and iPod Touch devices might be used more by younger generations, it is different with iPhones. Almost every generation these days uses iPhones. The things described above will make sense to a younger generation or some one who is tech savvy, but an average person might not be very interested about what it offers. Believe it or not, some people think iCloud is something which is meant only for the use of developers, programmers, and other professionals. Apple might need to work the “magic” of it’s simple ads here to make everyone more aware of what iCloud is.
Category: Apple
