Sony Ericsson says it should have taken iPhone more seriously
With the Apple event happening today, there is a lot of heat and anticipation in the smartphone, tech, and blogging industry. But a midst all this, lets see what other smartphone manufacturing companies think about Apple’s iPhone now. The Wall Street Journal recently published a story about an interview with Bert Nordberg, CEO, Sony Ericsson. He was asked about the company’s mobile phone strategy. He did give a good answer, but during that time, he passed on a comment that indicates what other smartphone manufacturers think of the iPhone and the competition that it poses.
“We should have taken the iPhone more seriously…” he said. This clearly indicates how big a surprise the iPhone was to most of the people in the smartphone world. iPhone was one of the major reason for the smartphone world to change so drastically. There were good phones before, but the entry of the iPhone into the market changed the whole thing. Sony Ericsson had a good line up of phones before the iPhone, it still does, but who how many people have you seen buying a Sony Ericsson smartphone today?
As TUAW mentions:
The CEO’s comments are likely referring to the company’s slow transition from producing feature handsets to smartphones. This cost them 3% in mobile phone marketshare, slipping from 4.3% to 1.7% over the last two years.
During that same period, Apple went from having less than 1% of the mobile phone market, to 2.4% in 2010. Earlier this year, that number nearly doubled to 4.9%. Not bad for a company that releases a single new smartphone model per year.
Do you think Apple has been hard on all the other smartphone companies with the release of the iPhone? Or do you think its just their fate that they can not compete with the iPhone?
Category: Apple
