The battle between Apple and Samsung is nothing new to us in the blogosphere. We have been writing about it for months, and you have been reading about it for months. But recently, since Samsung started winning some of the patent battles legally around the world, the company has been flying around with new spirits. One of the proof of this is new line of TV commercials that the Korean based Samsung has been airing recently. And now, there is a new one called “Movies and Music.”
By the name of it, you can pretty much be sure that this commercial is aimed directly at the iTunes and iCloud that Apple offers. But what do they show in this new TV commercial? Just like in the old one, a few people are waiting in a queue in front of a (Apple) store and waiting for the store to open and start the sales. Just then, a man walks byline of people with a Samsung Galaxy SII in his hand, listening to music.
Three people in the queue catch him and ask him what he is doing with a Samsung. This is when he explains that he has everything he needs right in his hand and he doesn’t have to wait in queues like them to get another good smartphone. He says, “Well I have all my playlists right here, my music streams from the cloud, and I have tons of places to buy my movies.”
That is a direct move on the iTunes and the iCloud that Apple offers. What do you think? Will Samsung be in any way successful with this kind of ads?