News about Research In Motion’s plan to license the BlackBerry 10 OS to other smartphone manufacturers is not new and it is very real. In fact, this is a fact, which has come straight from RIM CEO Thorsten Heins himself, when last week in an interview to the Telegraph he said, “To deliver BB10 we may need to look at licensing it to someone who can do this at a way better cost proposition than I can do it,” Now All Things D is reporting that RIM is in talks with Samsung to license the BB10.
The report states that according to Jefferies analyst, Peter Misek, the BlackBerry 10 OS release will see it being licensed to other hardware makers and Samsung is the company’s favourite.
““Given recent management comments in the press, it now appears that RIM is realizing what Wall Street has been saying for some time: they are a subscale manufacturer and desperately need a partner,” Misek wrote in a note to clients. “We believe RIM is attempting to revive discussions with Samsung regarding a BB10 licensing deal.””
This rumor relating RIM and Samsung is not the first. Earlier this year it was even rumored that the troubled RIM could be bought by Samsung but those rumors were squashed by Samsung when it announced through its spokesperson that it was not considering acquiring RIM.
These are troubled times for the Waterloo based telecommunications company, RIM and it is pinning all its hopes on the company’s future OS, BlackBerry 10. BB10 which was earlier scheduled to be launched sometime during fall, this year, will now be launched early 2013. While the launch of a new operating system itself may or may not change RIM present predicament, but licensing the OS to OEM partners will provide better prospects for the company’s survival and relevance in the industry.